It’s a panda’s favourite snack.  The trademark flora of Southeast Asian forests.  An exotic addition to living room décor.  And now, the latest innovation in clothing and textiles.  That’s right – now you can snuggle under bamboo fibre sheets, tousle freshly-showered hair with bamboo fibre towels, and best of all, wear luxuriously comfortable bamboo fibre clothing that’s good for both you and the environment.

Photo by Ramses Radi

"I was always good at Math and Art at the same time", says Vancouver-based sustainable fashion designer Shefelt, who happens to also have a Master's Degree in Engineering. With a talented rug weaver for a grandfather, she's deeply influenced by the handmade rug-making tradition of her Persian roots. Beyond crafting one-of-a-kind environmentally friendly clothing, she also seeks to defy Western misconceptions of fashion in Iran. "It always sounds like people think Persian women are wearing veils all the time.That is not true at all! In my opinion Persian women are among the best dressed women in the world."