Kayla | White Rock, Canada | Expansion of the Maxim brand

Maxim Hometown Hotties Finalist 2008: Nicole

Hometown Hotties 2009: Hometown Harley

Hometown Hotties 2009 Finalist: Brandi

In the United States, Maxim is an industry leader, reporting a circulation of 2.5 million readers which they claim is enough to outsell leading competitors GQ, Esquire, and Details combined. The magazine is now using the brand name to market a myriad of other magazines and projects.

Expansion of the Maxim brand

Due to its success in its primary markets, Maxim has expanded into many other countries, including Argentina, Canada, India, Indonesia, Israel, Belgium, Romania, the Czech Republic, France (marketed under "Maximal"), Germany, Bulgaria, Brazil, Chile, Greece, Italy, Korea, Mexico, Netherlands, Poland, Russia (where it stands now as the most popular men's magazine), Serbia, the Philippines, Singapore, Spain, Thailand, Ukraine, and Portugal (marketed under Maxmen). A wireless version of the magazine was launched in 2005 across cellular carriers in twenty European and Asian countries.